PIERZ, MINNESOTA
Our Story
A family barn built on trust, competition, and a deep respect for the land and the people who work it.
Since 1981, Rich Prairie Livestock Exchange has been a cornerstone of central Minnesota cattle country. Joe Varner of Brainerd and Rich Boser of Pierz built the barn together on a simple observation: there were plenty of cattle in the region that deserved a good market. Rich Boser co-owned the barn for decades, and Rich Perry served as a key owner and operator through 2020, helping build its name for honest dealing and strong buyer competition. When Cody Varner, Joe's son, took over full ownership in 2020, he carried that culture forward: a competitive ring, real care for every producer, and a crew of about 20 that shows up every Monday. Today the barn moves roughly 35,000 head a year.
MEET THE AUCTIONEER
Meet the Auctioneer
Luke Schubert is the licensed auctioneer at Rich Prairie Livestock Exchange. The same auctioneer, every sale. Experienced with all classes of cattle, from lightweight calves to heavy cows and registered bulls, Luke calls each lot with the attention sellers expect and buyers respect.
WHAT WE STAND FOR
Our Values
What has guided the barn since 1981, and what you can count on every Monday.
Community First
We are farmers ourselves. We know what it means to bring your cattle to market, and we treat every consignor with the respect they deserve.
Competitive Bidding
Our buyer base is loyal and active. Strong buyer competition means your cattle get seen and sold at the right price, every single week.
Honest & Transparent
No games, no gimmicks. You will know who is buying, what they are paying, and what your cattle brought. That is how it has always been here.